Get Ahead of the Games

26/01/2012
Get Ahead of the Games campaign poster

Major campaign launched to help people 'Get Ahead of the Games' and keep London and the UK moving in 2012

The UK Government, Mayor of London, London 2012 and the UK's transport networks have joined forces to launch a major new national campaign to encourage the travelling public to 'Get Ahead of the Games' and ensure London and the UK keeps moving during 2012's busy and exciting summer of sport.

With less than six months to go to start of the London 2012 Olympic Games, a new advertising campaign, which includes a website as well as interactive social media channels, will help make the general public aware that London will be much busier next summer.

The 'Get Ahead of the Games' campaign explains how, at certain times and in certain locations, London and the UK's road and rail networks will be much busier than usual. By logging on to the website or following @GAOTG on Twitter, commuter and spectators can get the latest updates, travel information and advice on how to plan ahead and avoid the travel hotspots.

The campaign will span online, radio, outdoor and national and regional newspapers, urging those in affected areas to reduce, reroute, retime or remode their journeys to avoid the hotspots at the busiest times. Split across three phases, London 2012 organisers expect the 'Get Ahead of the Games' adverts to be seen over a billion times by the great British public.

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Olympic Games
27 July - 12 Aug
Paralympic Games
29 Aug - 9 Sept 2012
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Going to the Games?

If you are a spectator, you can plan and book your journey from any address in Great Britain to your 2012 Games venue on the London 2012 website.

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